Advocacy. If there’s been one thing that’s been drilled into me all of of my life its the importance of advocacy. Its true, for anybody doing anything, you have to advocate for yourself in order to get what you want.
Marketing a book involves a lot of advocacy. As I approach publishers, I need to be confident and genuine, and very clear about what need and my own expectations. Then, I have to be clear on their expectations of me and whether I can meet them. Searching for a publisher will certainly be an exorcize in advocacy.